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Obviously local firms’ strengths lie in their deep understanding of their markets. Should you always seek to align with a local firm when entering a foreign market? Provide evidence to support your position.

• The text discusses first mover and late mover advantages – might there be an advantage being a “middle mover”? Provide evidence to support your position.

• Usually large companies move first into a market. For example, Amazon was not the first company to sell books online. However, it was the first company to achieve significant scale in that line of business. Might it be too risky for a small company to try this? If so, why?