1.   answer around 100/150 words

What is the difference between reach and frequency?

2.  300 words, needs to have an Introduction/main body /conclusion.

Discuss the role of research in public relations.  How has online communication impacted public relations?

3.  answer around 100/150 words

What types of media tend to be used in retail marketing communication?

4.  300 words, needs to have an Introduction/main body /conclusion.

What role does targeting, branding and positioning play in the development of message strategy? Evaluation is most useful when based on a model of advertising response. Why is that so? Finally, why are diagnostic research methods becoming more important?

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