Assignment help 17522

51. The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the: a. decline stage. b. introduction stage. c. growth stage. d. maturity stage. 52. Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result? a. Affordable method b. Percentage-of-Sales method c. Competitive-parity method d. Objective-and-task method 53. If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by: a. master salespersons. b. sales assistants. c. technical support persons. d. telemarketers. 54. ________________ is setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features, and competitors’ prices. a. Optional-product pricing b. Captive-product pricing c. Product line pricing d. By-product pricing 55. Rolls Royce uses which of the following distribution formats? a. Intensive distribution b. Exclusive distribution c. Selective distribution d. Open distribution 56. Drop shippers perform which of the following functions? a. Assumes title and ships coal, lumber, or heavy equipment to a buyer. b. Stocks the bread rack in a grocery store. c. Maintains, owns, and stocks a CD display in a grocery store. d. Sells jewelry out of a catalog. 57. A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n): a. retailer. b. wholesaler. c. distribution channel. d. logistics. 59. According to Engel’s law, as income rises: a. the percentage spent on food rises. b. the percentage spent on housing increases. c. the percentage spent on other categories increases. d. the percentage spent on savings remains constant. 60. The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate: a. interstate commerce. b. marketing ethics. c. unfair and deceptive acts or practices. d. competitive advertising of objective product benefits.

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