Hi, I need help with essay on MBA executive University / Innovation / Apples success is based on customer centric approach. Paper must be at least 500 words. Please, no plagiarized work!
On this basis, apple Incorporation has hugely been a customer centric company with its main goal aimed at promoting its ability to enhance user experience on its products thus promoting its competitive advantage in the global market of technology related products such as IPods (Fader 2012).
Through direct communication with its targeted customers on its online glob, Apple Incorporation has always been able to capture the most desired user requirements. The well-established customer communication mechanism with the company has aided it ensure that it delivers products that its customers get a chance to confirm and propose that they meet their expected design layouts and functionalities.
In other words, Apple is customer centric in that it focuses on having close contact with its customers using features such as the customer feedback portal. The content of feedback acts as the basis for building their next products. When the next product is delivered, customers’ feedback is put into close consideration. Consequently, the company ends up developing products that perfectly satisfy customer requirements (Ireland, Hoskisson & Hitt 2008).
Apple Incorporation maintains a high quality online data analytics system, which captures customer data about product features and preferences. The company uses this information as the basis for designing their next products. For example, in the year 2010, Apple released IPod 4th generation, which has a touch screen and other quality features such as a 3.5 Inch Screen. Few months after the release, the data analytics system, along with the Apple community blog aided the company understand that their customers preferred some more advanced features such as more colour selections and a faster processor. This led to the release of the IPod 5th generation, which offered all the suggested customer needs plus some other features such as significantly better cameras.
The availability of an online store for its applications and