mba 640 innovation through marketing and technology 3

Please answer the question below.

1. I need you to produce a situation analysis report explaining your team’s findings on the company. Be sure to include a value proposition, essentially the promise that is made to the customer, explaining the reason a customer purchases a product or uses a service (i.e., the value that a company delivers to its customers).

Start by reading the attached case file and be sure to consider the following questions while you do additional research:

  • Where is the company headquartered?
  • What are the company’s major products and/or services?
  • What is the company’s annual revenue in dollars, and what is its annual production in units?
  • Does the company own its own facilities or does it subcontract manufacturing to others?
  • Who are the company’s major suppliers of raw materials or parts, and where are they located?
  • What is the distribution of the company’s workforce by country?
  • How does the company differentiate its offering in its highly competitive markets?
  • Does the company have exclusive marketing or distribution agreements or partnerships?
  • Who are the company’s major global and US customers?
  • What benefits does the company offer to its customers?
  • Who are the company’s major global and US competitors?

When developing your situation analysis, you should also understand the importance of vision and mission statements and then research the company’s own vision and mission statements.

Write a three-page document detailing the main findings of your research about your client, including its mission and vision statement.

Please let me know if you have any questions. Thank you.

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
Looking for a Similar Assignment? Our Experts can help. Use the coupon code SAVE30 to get your first order at 30% off!