phillips seafood case analysis


This assignment is a reflection on the Phillips Seafood Case Study in your Harvard Business Report Course Pack. Based on the questions below, you should organize and present your case in a written report. In order to successfully complete this assignment, your report should:

  1. Succinctly define the situation (no more than 15-20% of the paper).
  2. Enumerate the options to be considered.
  3. Weigh each option’s positives and negatives.
  4. Declare your decision.
  5. Provide support for your decision.

Case Questions

  1. How can Birch ensure that there is a successful retail launch for this product?
  2. What should Birch do? Should he allocate his budget to the trade show or to trade advertising?
  3. What is the role and importance of trade shows in marketing strategies? How could the IBSS help Birch achieve his goals?
  4. What would be the cost of attending the IBSS? What booth size and how many employees will Phillips need at the show to maximize the show’s potential?
  5. What are the benefits of using direct response advertising? Could direct response advertising help Birch realize the retail launch?
  6. What costs and results should Birch expect if he decides to use direct response trade advertisements?
  7. Overall, based on Birch’s situation, do trade magazine ads or trade shows provide a more cost-efficient method for reaching prospects and selling this product?

Documents to Utilize

Use the attached worksheet to help guide your calculations and work completion.

Note:- the case study is also attached for refference


In order to be successful on this assignment:

  • Make sure to adhere to all five of the guidelines in the instructions above.
  • Keep your response brief and succinct.
  • Keep to the following formatting guidelines:
    • no more than 1.5 pages
    • 1.5 line spacing
    • 12 point Times New Roman type
    • 1″ margin on the top, bottom, and sides
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