We are footwear company, Uniqers is a United States-based shoe manufacturer with unique designs, always aiming to keep product quality high and trying to reach loyal customers. The vision of the company is in fact hidden in its name, “Uniqers†emerged from the combination of unique and sneakers and aimed to convey the message of unique sneakers. The company is a company that is trying to hold onto the market. It started production only in North America and Asia-Pacific in the first years of its establishment and expanded its production in Europe-Africa and Latin America in the following years.
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This criterion is linked to a Learning OutcomeAnalysis |
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30.0 pts |
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This criterion is linked to a Learning OutcomeDemonstrated understanding |
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10.0 pts |
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This criterion is linked to a Learning OutcomeResearch |
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10.0 pts |
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This criterion is linked to a Learning OutcomeEthics |
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10.0 pts |
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This criterion is linked to a Learning OutcomeModel |
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10.0 pts |
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This criterion is linked to a Learning OutcomeWriting style |
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5.0 pts |
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This criterion is linked to a Learning OutcomeGrammar/punctuation |
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5.0 pts |
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Total Points: 80.0 |
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1.Porter strategy article & synthesis
This assignment requires the MBA student to demonstrate highly developed and professional communication skills needed by effective business professionals.
1.The submission of a strategy analysis paper (80 pts)
Study the following article:
Porter, M.E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 79-93. Retrieved from Business Source Ultimate, via the Wilmington University Library online resources.
In this business analysis paper students are to thoroughly analyze the assigned company and prepare a five forces analysis specific to the assigned company and industry.
Guidelines for the paper:
I.Provide a brief introduction to your assigned company (e.g. what is its business, in what market is it, how long has it been in business, etc.)
II.Apply each of Porter’s five forces to your assigned company, indicating the threat level (e.g. high, moderate or low), why you have made this assessment.
III.Do NOT make recommendations for addressing these threats; only provide your assessment of the threats.
IV.Discuss one or more ethical considerations that are faced by either your assigned company or the market in which they operate.
V.Include a graphic of the Five Forces model that provides a bulleted synopsis of your assessment for each of the five forces.
Criteria for the paper:
I.Minimum of four (4) pages, to maximum (5) five pages (not including Porter Model illustration, title page, or reference page and any additional appendices).
II.APA style and formatting required. However, no abstract is required for this paper
III.Include a 1-page Porter model illustrating your analysis
IV. Reference page and title page
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