Directions
You are required to submit a 6-8 page paper describing your evaluation of the value and effectiveness of a social media site. For this paper you should:
- describe the site, explain how it is used, and describe its profit strategy
- discuss its target market and the value it provides to users
- describe the value it provides to firms
- illustrate this value by providing some examples of campaigns carried out on the site
- discuss some risks or disadvantages associated with the use of the site and give some examples of ‘epic fails’
- conclude and provide an overall evaluation of the site’s value
Rubric
Social Media Analysis Paper (1)
Criteria | Ratings | Pts | |||||
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This criterion is linked to a Learning OutcomeContentAdequately describe the role of social media for the firm, examine its target marketing efforts in social media and evaluate the firm’s social media strategy. Also, make suggestions based on best practices. |
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56.0 pts |
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This criterion is linked to a Learning OutcomeLength and Format |
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20.0 pts |
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This criterion is linked to a Learning OutcomeCitations |
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14.0 pts |
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This criterion is linked to a Learning OutcomeGrammar and Spelling |
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10.0 pts |
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Total Points: 100.0 |