Suppose you recently opened an account with Ameri Trade, Inc., an on-line broker. You decide to purchase shares of either Johnson and Johnson (a pharmaceutical company) or PepsiCo (the parent company of Pepsi and Frito Lay). For a comparison of the two companies go to and in the space where it says “Enter Symbol” enter the letters JNJ and Pep, which are the respective symbols for the two companies. Click on GO and you should receive some current information about the selling price of the two. stocks. To the right of this information click on More Info and then click on Research. Here you will find information from stock analysts evaluating these stocks. Brokers rate the stock a 1 if it Is a strong buy and a 5 if it is a strong sell. What level of measurement is this information? Which of the stocks would you recommend?

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