The Tinjin Company is in the process of developing a Web site to market fine linens. Some of the basic business considerations are as follows:

a. Tinjin is new and without much capital. Therefore, obtaining a merchant account from any of the major credit card companies seems unlikely.

b. Tinjin has a small storefront in the city, but business there is too slow to make enough money to survive. It is hoped that Internet sales will make the business a success.

c. The owners of Tinjin do not have enough capital to hire any professional consultants, but they have some basic knowledge of personal computers and the Internet.

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