McDonald’s supply chain is largely responsible for its amazing success and continued growth. Identify and explain using the case study, key characteristics of successful purchasing and supply teams visible at McDonalds. McDonalds Case Study It is impossible to take a bite from a Big Mac at any McDonald’s franchise and not be blown away by this giants’ incredible success. McDonald’s supply chain is largely responsible for its amazing success and continued growth. The McDonald’s system has been duplicated many times over by other franchises, but no one has been able to knock the “double arches” out of its top spot. Throughout the years, the company had consistently issued updates on its sustainability practices. Such as in 2003 when McDonald’s formed the Global Advisory Council (GAC), an international team of experts assembled to provide McDonald’s with professional guidance in the areas of nutrition and children’s well-being. In November 2019, the company declared the completion of one of its previously stated goals, announcing “that 100% of the ground and whole bean coffee for U.S. restaurants is (now] sustainably sourced.” Menu innovation has also come in response to the desire of critics and consumers for healthier choices. Some examples of these choices include: an increased variety of salads, fruit and maple oatmeal, as well as the option of being able to order a Happy Meal with apple dippers and apple juice or l% low- fat milk as the drink. In addition, McDonald’s was one of the first fast food restaurants to provide nutrition facts on its packaging. McDonald’s Sustains Their Competitive Advantage with Innovation They utilize Culinary Head Chefs that innovate and create new menu items to be relevant and provide high-quality taste. Raymond Albert Kroc was an American fast-food tycoon. He joined the California company McDonald’s in 1954, after the McDonald brothers had franchised 6 locations out from their original one. Quality, service, cleanliness and Value” was Kroc’s motto. His belief in this motto was so strong he went on to found a training school in 1961, “Hamburger University,” which remains the training program for franchisees. McDonald’s has also taken some more steps towards transparency. Its “Our food. Your questions.” campaign is designed to combat the negative stereotypes McDonald’s has picked up over the years, and allay the fears a number consumers have about McDonald’s food. They have a website where you can ask questions and they will respond. It’s called, Our Food, Your Questions. Employee’s at McDonald’s have to not only work with the public but also know how to work with colleagues. McDonald’s also gives leaders the opportunity to help their team member succeed. McDonalds encourage the development of technology from their suppliers in exchange for loyalty in business. This was a way of how McDonald’s reduced their costs. McDonald’s has the largest market share in the fast food industry (10% Global Share and 43% of the U.S. Fast Serve Market). The reason that McDonald’s is willingly to take risks is that the company realizes that it’s vital to adapt to the needs and wants of customers.
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