1. Your younger cousin does an internet search on university programs and clicks on one for City University. Immediately afterward she notices ads for City University every time she does a search or opens a social media platform. Which element of the marketing mix is City University utilizing?
Group of answer choices
Utility
Promotion
Product
Price
Distribution
2. The Organic Union started with only one store but has grown into a chain of 30 stores in 20 states. They realize that each store manager faces some unique market and competitive challenges in marketing their products. In an effort to allow them to adapt to these changing conditions, what type of organizational structure is recommended?
Group of answer choices
Centralized
Organic
Matrix
De-centralized
SWOT
3. The Navoo Jam Company knows there are a large number of retailers who not only want to buy their jams but have the funds to purchase them and the authority to do so. This means that they have a _____ for their products.
Group of answer choices
Coop
Star
Marketing mix
Business unit
Market
4.
Trek Bicycles wants to have 85% of their customers rate their bikes as comfortable, safe, efficient and stylish by the end of the year. This is Trek’s
Group of answer choices
Corporate goal
Strategic plan
Competitive advantage
Marketing edge
Marketing objective
5.
The Apple Corporation conducted years of research before launching an innovative product, the iPhone. As a result of their innovation and implementation of their marketing plan they had a _______ which led to the achievement of long-term competitive advantages.
Group of answer choices
Financial opportunity
Strategic window advantage
First -mover advantage
Rising star complex
Strength assortment
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