Your task is to identify two (2) potential consumer market segments using relevant segmentation variables for Champion’s League Basketball by using information provided in the case and your understanding of the STDP framework. You are required to complete the table (in the answer sheet).
Based on your response to 2a, state, with justification, which consumer market segment including variables (from the two consumer markets identified) you think has the best potential to become Champion’s League Basketball’s most attractive target market.
Champion’s League Basketball operate in the sports industry. Develop two (2) differentiation strategies for Champion’s League Basketball, with justification, as to how they can potentially differentiate themselves in the Australian market. Differentiation strategies must come from the 5 bases of differentiation. Based on your chosen differentiation strategies, develop a positioning statement for Champion’s League Basketball.
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