A foreign car manufacturer wanted to find leverage factors for marketing their upscale car model. The company hired a market research firm to carry out an analysis of factors that cause people to purchase models in the category under consideration. A questionnaire asked about the importance (on a scale of 0–100) of Prestige, Comfort, and Economy as well as an overall Appeal score (0–100) for the company’s model. A regression was then computed with Overall Appeal as the dependent variable and Prestige, Comfort, and Economy as the independent variables. The regression results (LINEST) of this regression are shown in Table 10.22. What is the appropriate managerial conclusion based on this information?
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
