Patagonia’s idealistic Entrepreneur

“Patagonia’s Idealistic Entrepreneur” (p. 499) and its related Challenge Case Summary were written to help you understand the management concepts contained in this appendix. Answer the following discussion questions about the Challenge Case to explore how principles of entrepreneurship can be applied to a company such as Patagonia.

1.Do you think Patagonia will be able to maintain its entrepreneurial culture in spite of its growth and increased size? Why or why not?

2.In your opinion, what were the key factors in determining Yvon Chouinard’s success in founding Patagonia?

3.As you look toward the future, what do you think represents a bigger threat to Patagonia: established companies like Columbia Sportswear or smaller, entrepreneurial companies? Explain.

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