How Management Innovation keeps Ford Moving Ahead
“How Management Innovation Keeps Ford Moving Ahead†(p. 477) and its related Challenge Case Summary were written to help you understand the management concepts contained in this appendix. Answer the following discussion questions about the introductory case to explore how fundamental management concepts can be applied to a company such as Ford Motor Company.
1.Which of the approaches to management discussed in this appendix has each of Ford’s CEOs (Henry Ford, Henry Ford II, and Alan Mulally) seemed to emphasize the most in his work as a manager? Explain.
2.Which of the approaches to management discussed in this appendix has each of Ford’s CEOs seemed to emphasize the least in his work as a manager? Explain.
3.Mulally has a reputation as a successful manager. What advice would you give him so that he can become an even more successful manager at Ford?
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