Consortia is a loosely linked group of independently owned and managed organizations which join up to operate a joint marketing process. True / False
6. A theme park selling admission tickets online through the theme park’s official website is an example of using indirect distribution channel. True / False
7. One advantage for hotels to rely on tour operators is tour group customers always “fit†with other customers segments being targeted by the hotels. True / False
8. Point of sale (POS) materials are often used by leisure organizations to influence the customer’s choice because customers often enter into a leisure business knowing that they are going to purchase something but not quite sure what to purchase. True / False
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