solution

Question 1 (Segmentation) – Mandatory (15 Marks)

1. You are a business owner, and you use Geographic segmentation. What is your business? How do you implement Geographic segmentation? (I need practical example; not theoretical definitions) (3 Marks)
2. You are a business owner, and you use Demographic segmentation. What is your business? How do you implement Demographic segmentation? (I need practical example; not theoretical definitions) (3 Marks)
3. You are a business owner, and you use Psychographic segmentation. What is your business? How do you implement Psychographic segmentation? (I need practical example; not theoretical definitions) (3 Marks)
4. You are a business owner, and you use Occasion segmentation. What is your business? How do you implement Occasion segmentation? (I need practical example; not theoretical definitions) (3 Marks)
5. You are a business owner, and you use Benefit-sought segmentation. What is your business? How do you implement Benefit segmentation? (I need practical example; not theoretical definitions) (3 Marks)

Question 2 (Targeting) – Mandatory (15 Marks)

1. You are a business owner, and you use Undifferentiated marketing. What is your business? How do you implement Undifferentiated marketing? (I need practical example; not theoretical definitions) (3 Marks)
2. You are a business owner, and you use Differentiated marketing. What is your business? How do you implement Differentiated marketing? (I need practical example; not theoretical definitions) (3 Marks)
3. You are a business owner, and you use Niche marketing. What is your business? How do you implement Niche marketing? (I need practical example; not theoretical definitions) (3 Marks)
4. You are a business owner, and you use Local marketing. What is your business? How do you implement Local marketing? (I need practical example; not theoretical definitions) (3 Marks)
5. You are a business owner, and you use Individual marketing. What is your business? How do you implement Individual marketing? (I need practical example; not theoretical definitions) (3 Marks)