According to our text (HBR, 2011), “In our work, we often see evidence of what we call the 80-100 rule: you’re better off with a strategy that is 80% right and 100% implemented than one that is 100% right but doesn’t drive consistent action throughout the company. A strategic principle can help a company balance that ratio” (p. 193).

1. What is a strategic principle? Please use an example from your company or one you are family for illustration.

2. Watch the HBR Understanding the Economic Shock of the COVID-19 Crisis video and answer the question: Where is your company going next? How will they innovate to respond to the COVID-19 crisis?

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