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One way to help reduce cognitive dissonance is by:
a.
Ignoring the purchase
b.
Demanding a refund
c.
Writing a negative review
d.
Seeking affirmation from friends
Question 7
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According to the WSJ, what percentage of ads featuring Aaron Rogers were aired after his announcement that he was unvaccinated?
a.
13%
b.
An average of 10%
c.
6%
d.
Less than 2%
Question 8
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In Harley Davidson’s attempt to persuade younger consumers, they must:
a.
Not overprice their bikes
b.
Not over-promise and under-deliver
c.
Not upset millennials
d.
Not offend the HOGS
Question 9
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Which is not a purpose behind point of purchase displays?
a.
Drive traffic
b.
Instant coupons
c.
Impulse buying
d.
Promote product
Question 10
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What did Scott Paper use to help market the introduction of disposable diapers?
a.
Rebates
b.
Celebrity endorsements
c.
Coupons
d.
Environmentally safe labeling
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