App-based ride-sharing services, such as Uber, Pathao, Obhai are gaining popularity in Bangladesh day by day. These services not only meet the huge demands of transportation of big cities of this country but also create employment for the general people. Now, you are required to dig deep and answer the following questions. To solve the questions, it would be helpful for you to download the apps.

1. What are the underlying causes of the popularity of these app-based ride-sharing services in Bangladesh?

2. Can you identify the USPs (Unique selling proposition) of the said companies? Please explain.

3. Suggest some ways to these companies to expand the market in Bangladesh.

4. Obhai is the first company to introduce CNG service. Later, Uber has also included CNG in their service offerings. What should Obhai do now?

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