Back in April 2013, an eight-story building in Bangladesh known as Rana Plaza
collapsed, killing an estimated 1,129 people, many of them low-wage garment
workers who made goods for foreign companies.
In the weeks after the disaster, apparel outsourcers faced mounting public pressure
to address hazardous conditions in the factories where their goods are
manufactured. Labor unions focused their efforts on persuading Swedish “cheap
chic†giant H&M to take the lead on safety improvements. “Get H&M on board,
the thinking went, and others would follow,†wrote Liz Alderman in the Times.
a) Who was involved in this negotiation process? 03
b) What was the probable consequences of this failure to negotiating parties? 03
c) Why Communication is important for negotiation in International Business
like this case?
collapsed, killing an estimated 1,129 people, many of them low-wage garment
workers who made goods for foreign companies.
In the weeks after the disaster, apparel outsourcers faced mounting public pressure
to address hazardous conditions in the factories where their goods are
manufactured. Labor unions focused their efforts on persuading Swedish “cheap
chic†giant H&M to take the lead on safety improvements. “Get H&M on board,
the thinking went, and others would follow,†wrote Liz Alderman in the Times.
a) Who was involved in this negotiation process? 03
b) What was the probable consequences of this failure to negotiating parties? 03
c) Why Communication is important for negotiation in International Business
like this case?
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
