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1. Marketing Campaign Evolution

Find two a company of your choice whose marketing campaigns have evolved over time from traditional to contemporary marketing techniques. Describe the traditional and then the contemporary marketing campaigns they are using. You can add a screenshot in your document to show what these are, or you can describe them. Is the contemporary marketing campaign cause, content or storytelling? Explain how/why this is cause, content or storytelling marketing. (2-3 paragraphs)

1. Contemporary Marketing Techniques

Find two other marketing campaigns by two other brands of your choice in order to cover all three contemporary marketing campaign types: cause, content and storytelling. Describe them. You can add a screenshot in your document to show what these are. Explain how/why each of these two is cause, content or storytelling marketing. (2 paragraphs)

1. Unique Marketing Campaign Idea

Come up with your own contemporary marketing campaign for a brand of your choice. Describe this campaign fully. Explain why/how it is cause/content/storytelling marketing. (2-3 paragraphs).

1. Sustainability

Find 3 different brands who each are operating at 3 different levels of sustainability: 1. Greenwashing, 2. Corporate Social Responsibility, 3. Sustainability

Briefly describe what they are doing which makes you categorize them as such. (0.5-1 page single spaced)