You are interviewing to be a digital marketing associate for a company that sells interior decor (art, lighting, fake plants, etc.). Their target customer is generally more affluent, but lacks experience with interior decorating. As part of the interview process, you’ve been asked to develop a broad strategy to generate more business through their ecommerce website without relying on sales/discounts.
Using only the Hero, Hub, Help content model, what would you recommend in order to help the company grow and monetize an audience over the next year? (Give 1 specific idea for each type of content that demonstrates your understanding of HHH)