Four productsâ€™ marketing briefs have been uploaded: o Neatbot Vacuum o Pick Progress o SOMI o STEMDRIP LABS â€¢ Read through these marketing briefs and choose only ONE that you will use to apply to your projectâ€™s questions. â€¢ You will assume the role of Marketing Professional when approaching the project. Based on the product brief and your understanding of the product, you need to answer the questions in Table 1. â€¢ No marks will be awarded for theory â€“ only for practical application. Scope Introduction Briefly introduce the focus of your study â€“ the organisations you are basing your research on and the focus of your project. This section should be at least 100 â€“ 150 words long. Body Chapter 13: Develop a product strategy for your selected product. Your focus should be on discussing the design strategy in as much detail as possible. (300 words)
You are also required to provide photos or practical demonstrations of the chosen productâ€™s main competitors with regarding to other design leaders in the industry as well as their approaches to design. You should also explain and show how you would design the product/brand. If you cannot design it yourself, provide examples of the type of look that you are considering. Chapter 16: Discuss the various differentiated pricing strategies by providing practical examples of how your chosen product can apply each during the launch phase of the product to the market. (400 words) Chapter 18: There are a variety of marketing decisions you need to consider when launching your chosen product (refer to Kotler & Keller, 2016:557-563). Briefly describe how you will practically make use of each of these 10 aspects. (600 words) Conclusion: Write 100 â€“ 150 words linking your theory and practical findings together. Technical Aspects â€¢ Page limit: Adhere to the word limitation breakdown within the scope for each section. In total, your project should be at least 5 â€“ 6 pages of text (from introduction to conclusion, excluding images, screenshots, links, cover page, table of contents and bibliography). â€¢ Marking Criteria â€¢ Evidence of detailed research and evaluation of data from various reliable sources â€¢ Preparation according to the guidelines provided. â€¢ Skilled application of relevant environmental analysis tools including explanations of why particular factors are relevant. â€¢ Originality â€“ evidence of your own ideas and analysis â€¢ A Project which does not reference at least ten recent, professional sources (no sources older than 2015) as per the brief will only be marked out of 50% rather than 100%. â€¢ Plagiarism is a very serious matter and if any part of your report is found to be plagiarised you risk a zero grade.
ntroduction â€¢ State the aim and scope of the project (2) â€¢ Define the topic that will be discussed (2) â€¢ Introduce the organisation (2) â€¢ Provide context to the research (2 â€¢ Follow instructions with regard to the length of the section (2) 10 Body Chapter13: â€¢ Logical order of information (2) â€¢ Application shows creative insight into the ability of transferring practical knowledge as deduced from theoretical knowledge (8) â€¢ Student included practical examples/ illustrations of design options (10) Chapter 16: â€¢ Logical order of information (2) â€¢ Application shows creative insight into the ability of transferring practical knowledge as deduced from theoretical knowledge (18) Chapter 18: â€¢ Logical order of information (2) â€¢ Application shows creative insight into the ability of transferring practical knowledge as deduced from theoretical knowledge (18) 60 Conclusion â€¢ Report shows insight regarding the correlation between theory and practical findings (4) â€¢ Conclusion is written clearly and shows insight to the topic (4) 10 COMKB2-B44 â€“ Project â€“ Block 4 2021 | V1.0 Page 7 of 9 â€¢ Instructions were followed with regard to length (2) Professional presentation â€¢ Document is generally professionally presented with regards to fonts, headings, sub-headings, text colour, images etc. (4) â€¢ Document has little to no spelling and grammatical errors (4) â€¢ Table of contents and correct page numbers (2) 10 Bibliography â€¢ Correct Harvard referencing for different sources (6) â€¢ Alphabetical list of references (2) â€¢ Number and quality of works consulted (no less than 5 sources) (2)