My business is a healthy food snacks company which is also vegan and vegetarian.
Please make Strategic Marketing Plan based on the following points.
Section aa). Executive Summary
A marketing plan starts with an executive summary. An executive summary should provide all the information your companyâ€™s executives need to decide without reading the rest of the plan.
section aaa)The Business Challenge
Why is the offering needed? How does it fit in with what the company is already doing and further its overall business goals? In addition, the companyâ€™s mission statement should be referenced. How does the offering and marketing plan further the companyâ€™s mission?
Section A) The Market
Customers: Who are they and what do they need? Company Analysis: Your firmâ€™s strengths and weaknesses relative to this marketing and the offering Collaborators: Your collaborators should include suppliers and/or distributors or retailers. Competitors: Who are they and what are they doing? Business Climate: This section includes the opportunities and threats created by environmental forces, such as government regulations and legislation, the economy, and social, cultural, and technological forces.
Section B) The Strategy
The strategy: Why did you choose the strategy you did? Consider including a brief discussion of alternatives that were considered and discarded The offering: Provide details on the features and benefits of the offering, as well as price options. The communication plan: How will the offering be launched? What will the ongoing communication strategies be? This section is likely to be fairly broad and will require collaboration with communication partners such as your firmâ€™s advertising agency. Distribution: How will the offering be sold? Who will sell it? Who will ship it? Who will service it?
Section C) The Budget
Investment: Provide details about the budget needed to launch and maintain the offering. Return: List both short-term and long-term financial goals of the offering, including its projected sales, costs, and net income
Section D) Conclusion
In the conclusion, repeat the highlights. Summarize the target market, the offer, and the communication plan. Your conclusion should remind the reader of all the reasons why your plan is the best choice.
make 12-15 pages