solution

For ALL SIX of the products and services listed below,

1. Identify the market segment

2. Give a summary paragraph (minimum of five useful sentences)
explaining why you believe this is an appropriate segment

3. Submit a word document with your answers on Blackboard.

SEGMENTATION ACTIVITY PRODUCTS AND SERVICES LIST

  1. A cruise of the Caribbean during March 10-17 @ $1,500 per
    person
  2. Tickets to performance of Hamilton at the Performing Arts
    Center @ $38 per ticket
  3. Embroidered USC Upstate Sweater @ $45
  4. A small 2’ X 2’ X 2’ refrigerator @ $110
  5. Baldwin Baby Grand Piano @ $23,000
  6. Subscription to Netflix @ $17 a month with the offer of a “free
    one month trial”
 
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