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EV Project Objectives Q4/5/6

The project focuses on enabling conventional ICE automobile manufacturers to transform into manufacturers of EVs.

Project Context

As of 2021, there has been a buzz around electric vehicles (EVs) and how they could be the future of mobility. Electric vehicles are vehicles that are powered by electricity and not fossil fuels such as petrol or diesel. These cars propel themselves through motors that are powered by a battery.

Typically, electric vehicles do not produce as much noise as internal combustion engine vehicles. Electric vehicles are cleaner than conventional internal-combustion-engine (ICE) vehicles, as they do not emit harmful gases. And if the electricity that powers them originates from a clean source, it adds to the ‘green’ appeal of the electric vehicles i.e. they are as clean as the electricity that powers them.

As of 2021, there has been a buzz around electric vehicles (EVs) and how they could be the future of mobility. Electric vehicles are vehicles that are powered by electricity and not fossil fuels such as petrol or diesel. These cars propel themselves through motors that are powered by a battery.

Typically, electric vehicles do not produce as much noise as internal combustion engine vehicles. Electric vehicles are cleaner than conventional internal-combustion-engine (ICE) vehicles, as they do not emit harmful gases. And if the electricity that powers them originates from a clean source, it adds to the ‘green’ appeal of the electric vehicles i.e. they are as clean as the electricity that powers them.

As of 2021, Mahindra Electric and Tata Motors are notable names for electric vehicles in the Indian market in the non-two-wheeler segment. Some electric vehicles offered by these companies are Tata Nexon EV and Mahindra e20, among others.

Q4. Change Vision Analysis – 6 marks

Going by the statements of Mahesh Babu, MD and CEO of Mahindra Electric and Pawan Kumar Goenka, CEO of Mahindra & Mahindra on electric vehicles, analyse the key features of the vision statement emphasized by the leaders. Take inspiration from the learnings of the course and elaborate on any 3 key features to answer this question.

Q5. Roadblocks – 8 marks

Tata Electric and Mahindra & Mahindra Electric face loads of roadblocks in terms of people resistance and organisational process barriers during the launch and production of Electric vehicles.

Within the context of the change process during EV scale-up:

1. Identify the type of roadblock stated below:

• Lack of EV charging stations across the country (1 mark)

• Labour union strike due to heavy reduction in ICE model production, making them fearful for their jobs and their nurtured skills irrelevant. (1 mark)

1. Provide 2 potential recommendations to overcome EACH of the roadblocks stated above. (6 marks)

Q6. Short-Term Successes – 5 marks

The launch of TATA Nexon in the Indian market was a short term win for Tata Electric. Read through the relevant article to determine the role played by customer’s feedback on the overall success of Tata Nexon EV. Mention and elaborate any 3 points to substantiate your viewpoint.

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