Recent studies of the broadcast TV industry indicate that it is in trouble. More and more people are choosing not to watch TV in the conventional “appointment†way. According to Nielsen, in 2015, 226 million people in the United States watched TV/ video content via their TV set, either live or via a DVR, compared with 191 million who watched content on a smartphone, 162 million who watched content using a PC connected to the Internet, 106 million who watched on a tablet, and another 158 million who watched DVR (i.e., time-shifted) content. And, of course, many consume content using a combination of formats and methods. Nevertheless, while traditional radio and broadcast TV continue to reach the most users, their market share is eroding to Internet- and mobile-delivered content. These changes tend to be especially strong in young people, with broadcast TV consumption dropping steadily in favor of digital delivery on smartphones, tablets, and PCs.
1. Search the web for the most up-to-date statistics. Try to find the statistics for other demographics and countries as well.
2. As a team, interpret these numbers. What is striking/ important about these statistics? What may be the reason for differences between countries?
3. How have the numbers changed since 2016?
4. Using your spreadsheet software of choice, create a graph/figure that effectively visualizes the statistics/ changes you consider most important.
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