As a digital marketer of an RV company, come up with a solution to use the content you created for a pillar page targeting the persona of Emma, a retired woman looking to purchase an RV, and transform this pillar page into a lead generation campaign. To do so:
- Explain what kind of gated content you intend to create from your pillar page and why this is a good idea, keeping in mind that you are starting with a pillar page and you are targeting Emma
- Sketch a short campaign where you support your gated piece of content with three ungated pieces of content (Explain in a short sentence what each piece of ungated content is about, how it relates to your piece of gated content, and where it will ‘exist’ like social media and why)
- Sketch (create a map using boxes and arrows) how these three ungated pieces of content relate to the gated piece
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