50 Cent is a famous rap artist, whose real name is Curtis J Jackson III. He produces the Branson Cognac brand, and he has produced a new bottle for his brandy. The French firm Rémy Cointreau Ltd has launched a lawsuit against the rapper 50 Cent claiming the Branson’s Cognac XO is breaching the tort of passing-off as being the Rémy Martin XO Cognac product. Cognac is a special form of brandy named after the commune of Cognac in France.

Rémy Martin is a brand of the French firm Rémy Cointreau Ltd. It was founded in 1724 and based in the French commune of Cognac. Rémy Martin is one of the biggest cognac producers and is also part of the Comité Colbert, an association “to promote the concept of luxury.” Rémy Martin XO Cognac was a brand introduced in 1981 by cellar master Andre Giraud. The bottle design also dates from 1981.

Explain to 50 Cent whether his bottle breaches the tort of passing-off.

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