When coming up with a business idea, you must identify who your end user will be. An end user profile is made up of six items: demographics, psychographics, proxy product, watering holes, day in the life, and biggest fears and motivators.

Using an idea of your own, create an end user profile by identifying each of the six items:

  • demographics: (e.g., age, location, gender, career)
  • psychographics: (e.g., attitudes, values, aspirations, fears)
  • proxy product: (e.g., existing products your user is likely to buy)
  • watering holes: (e.g., work conferences, group fitness classes)
  • day in the life: (e.g., a day in the users’ shoes)
  • biggest fears and motivators: (e.g., priorities, concerns)
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