When a firm becomes involved in international marketing:
a. the basic concepts and approaches to channel management change
b. it is actually faced with fewer unknowns because of the high degree of regulation in most foreign environments
c. the establishment of an international marketing subsidiary is a must
d. the basic concepts and approaches to channel management remain the same
2. Generally, the more complex the product, the ____ the scope of channel member evaluations (“Broader scope” stands for evaluation using a larger number and variety of criteria and “Narrower scope” stands for evaluation using a fewer number and less variety of criteria) :
a. less important
b. broader
c. more limited
d. narrower
3. Customer involvement is usually higher in the production of:
a. Tangible products/goods
b. Unsought products
c. Products of franchise agreements
d. Intangible products/services
e. Mass-produced products
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