Gucci, a luxury brand, has decided to introduce Gucci branded toilet paper. Being an astute marketing consultant, you inform the company that this decision will likely result in
brand dilution
brand equity
brand division
brand tension
brand salience
If a company’s marketing team believes that offering a new product under the current brand name may adversely affect the current brand, the best approach would be to introduce the new product as a(n):
new brand.
ingredient brand.
flanker brand.
co-brand.
brand extension.
A(n) ______ extends a brand up into more premium market segments or down into more value-conscious segments, and is a common means of attracting new groups of customers.
horizontal brand extension
Parallel brand extension
linear brand extension
perpendicular brand extension
vertical brand extension
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