Case 3-3 (Revised) Business Emphasis – Restaurant Assume that
you and two friends are debating whether to open a restaurant that
will be called Cozy Kitchen. Initially, Cozy Kitchen will open
three stores locally, but the business plan anticipates going
nationwide within five years. Currently, you and your future
business partners are debating whether to focus Cozy Kitchen as a
“do-it-yourself†or “do-it-for-me†business. A do-it-yourself
business emphasizes the sale of ingredients for predetermined meals
which customers can choose from a menu and the ingredients for the
meals will be delivered to customers. The customers will prepare
the meals themselves at their homes. A do-it-for-me business
emphasizes the sit-down restaurant with a take-out meal option for
customers. 1. In groups of three or four, discuss whether to
implement a do-it-yourself or do-it-for-me business emphasis. List
the advantages of each emphasis and arrive at a conclusion as to
which emphasis to implement. 2. Provide examples of real-world
businesses that use do-it-yourself or do-it-for-me business
emphasis.
Please help me complete this project.
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