Future of the Autonomous Automobile: A Strategy for BMW
Cast Study
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FINANCIAL/NON-FINANCIAL analysis: Discuss the most
significant financial factor(s) (be specific, calculating and
presenting in a three-year line chart the most important 1-2 ratios
in the profitability, leverage and/or activity areas compared to
your two strategic group competitors (or the industry) and
non-financial factor(s) (leadership, culture, ethics/social
responsibility) for the company? What is your evidence for their
importance? -
SCA(VRIN) analysis: Using your analysis above, briefly
state what you believe to be the company’s 1-2 major
capabilities or core competencies (if any) and assess their ability
to create a sustainable competitive advantage by explaining EACH of
the four VRIN criteria for EACH competency. Be sure to state the
results of your VRIN analysis (i.e. competitive disadvantage,
competitive parity, temporary competitive advantage or sustainable
competitive advantage). -
CURRENT STRATEGY analysis: In light of your analysis
above, what are the company’s current strategy types (i.e. type of
business level, corporate level, cooperative and international
strategies the company is pursuing)? What is your evidence from
your analysis above for this assessment? -
RECOMMENDATION/IMPLEMENTATION: Briefly, based on your
above analysis, what is the firm’s main problem and what is your
suggested solution? Which 7S implementation factors are most
important? Why?