Claim Letter-Inaccurate ReportingAs the assistant marketing manager for ReSolve, a basic computer spreadsheet program for Windows, you were pleased that your product was reviewed in the current issue of Computing Trends. The review praised your product for its “lightning-fast speed and convenient user interface.” You were not pleased, however, that your product was downgraded because it lacked high-level graphics capability. The reviewer compared ReSolve with full featured spreadsheet programs costing, on average, $200 more than your program. No wonder, then, that your program rated a 6.6 out of 10, coming in third out of the five programs reviewed. If it had been compared with similar low-level programs, you feel certain that ReSolve would have easily come out on top.
Although you do not want to get the magazine upset with your company (Software Entrepreneurs, Inc.), you do feel that it should compare apples with apples and should conduct another review of your program. Write to Roberta J. Horton, the magazine’s review editor, at 200 Public Square in Cleveland, OH 44114, and tell her so.