Legal and Ethical Issues of Merchandise There are many legal and ethical issues that are part of buying merchandise. Being aware and familiar with these is essential for all retailers regardless of whether they are large or small. Match the example and characteristic to its respective term. An automotive dealer selling only General Motors brand vehicles Term Example Counterfeit Merchandise Fake Chanel handbags laid on a sheet on the sidewalk for sale to passers-by Trademark Cigarettes sold out of an automobile trunk Gray or Diverted Market Merchandise Red tag on Levi’s jeans Black Market Merchandise High-end perfume sold at discount stores Exclusive Dealing Agreements Reset
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