Are marketing plans and business plans the same things? If you feel they are the same, please provide arguments to support your points. If you feel they are different, please tell us how you think they differ. Why are marketing plans important for a successful business? There is an argument by some today that marketing plans take too long to do and by the time we go through the process things have changed. They further argue that we should not have detail marketing plans but instead have short one page courses of action. Do you agree or disagree with this viewpoint? Why or why not?
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