Since new Microsoft CEO Satya Nadella has taken over, he has changed the
innovation ethos of the company. Whereas previously Microsoft was a product-first
company who tried to eliminate competing products and customers should stay within
the company’s ecosystem, Nadella has shifted the mindset to a service company where
their products should be accessible to customers should be able to access the products
in whichever way they prefer. As a result, products such as Office 365 are now
available in any web browser, as well as on the mobile marketplaces of Google’s
Android and Apple’s IOS, previously seen as competitors. What do you think
Microsoft’s product “Office 365†falls in which type of innovation and why? Also
explain other types of innovation with examples.
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