In my narrated PowerPoint presentations for chapter 8, I emphasized that once you have entered the “store” you are no longer in the “Store Contact Behaviors” stage. Instead, you have entered the “Product Contact Behaviors” stage. For each of the examples below, what would you define as the boundary between the Store Contact Behaviors stage and the Product Contact Behaviors stage? Remember, as I mentioned in my narrated PowerPoint presentations for chapter 8, you want the eight-stage Behavioral Sequence model to work for you in order to conduct an effective analysis of a retailer. So, if you were conducting a consumer analysis, you should tailor the model as necessary to fit your analysis needs. Discuss each of the following examples individually. (a) A home improvement store (such as the Home Depot in Mattoon IL) which has a few products located outside the building.
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