To analyse the key elements of the major decisions that marketing managers and top management face in their efforts to harmonize the organization’s objectives, capabilities, and resources with marketplace needs and opportunities (C4).

Select one company :

1. Investigate company’s goals.

2. Gather information about the market (size,growth, social trends and demographics).

3. Develop the profile of the target market( their needs, buying patterns, including how,where and what they buy).

4. Identify the company competitive advantage.

5. Profile the company’s competitor by identifying their product, supply chains, pricing and marketing tactics.

6. Develop strategies that support the marketing goals. List the target market and devise a set of strategies to attract and retain them.

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