Topic: The Internet as a tool for international market research 3. Problem: The purpose of this exploratory review is to answer the question: “How can internet-based resources be used in the process of international market research?” 4. Learning outcome: At the end of this research, the student can identify and describe, using examples, the main internet-based resources that can be applied in the three-step process of international market research 5. Content: The basic content of this assignment should include: • At least four of the following six internet-based resources: social media (Facebook, Twitter, LinkedIn, etc.); Google resources (search, analytics; surveys, trends, etc.) E- commerce platforms; library databases; Statista; SurveyMonkey. • The following three international market research stages: Information gathering (primary and secondary data), information processing, and analyzing and interpreting information.
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