Did Carrefour take the right decision in terms of festival selection, pricing strategy, assortment and shop layout? Why or why not? What would you do differently?

If a retailer in your own country were to think of doing a similar project, which festivals could they select and why? Would the retailer have to organise its shops in a different way than Carrefour? Why or why not?

At the 2008 festival, Carrefour did not support the initiative by means of other marketing communications activities. Build a supporting Carrefour communications plan for the next festival.

In what way could Carrefour measure the success and effectiveness of this project?

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