An insurance regulator has mandated a revision to the provincial licensing program. Each individual insurance brokerage can choose how to implement the changes, as long as they adhere to the new licensing standards. As a regional director for Insurance Plus, you have been asked to lead the change at one of the company’s largest brokerages which oversees 220 brokers and employees 60 staff. Along with the new licensing requirements, Insurance Plus is investing in new technology to track the new licensing requirements and streamline its internal processes. You anticipate that you will meet with resistance from the staff, many of whom have been doing the same role with Insurance Plus for over 20 years. Describe 4 reasons people resist change that the brokerage may experience during this change process, and Suggest and explain 4 strategies to minimize this resistance.
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