In this assignment, students have Mango and they will have to internationalize in the foreign market.
Product/Service Identification ok.
Country selection and evaluation – Students need to
identify 3-countries and select the most appropriate one as their export
destination. The analysis should be based on socio, economic, and political
aspects. Also, they must show how the product/service is culturally
appropriate/similar in the target market.
Choosing the best strategy of internationalization –
Students need to find out a suitable strategy to go global (localization,
international, global, and transnational strategy) with appropriate explanation
and logic concerned with the target market.
Choosing an appropriate entry mode – Also, students need
to find out the appropriate mode of entry in the target market with logical
arguments.
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