To familiarize students with the North American Industrial Classification (NAICS)
the system, have them develop a list of potential suppliers for the following list of products:
a. solar panels
b. automobile tires
c. hockey equipment
d. construction materials-wood

2. Have students conduct secondary research to find a case of relationship marketing in a
B2B market. The task is to profile the nature of the relationship and comment on the
rationale behind the formation of the relationship. What success has been achieved as a
result of the relationship? Encourage the students to use the internet to track down useful

3. Students conduct online research to identify two different procedures that firms use
to purchase products from the government. Explain your results.

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