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TED BAKER LONDON
Ted Baker is a global lifestyle brand offering menswear, womenswear, accessories
and everything in between. A quintessentially British brand, Ted Baker is famed for
its quirky yet commercial fashion offering, high quality design detailing and distinctive
use of pattern and colour. The brand’s unconventional approach to fashion,
irreverent sense of humour and, above all, unswerving attention to detail appeals to
style-conscious men and women who trust Ted to deliver that certain something out
of the ordinary. In order to protect the ethos and persona for which we have gained
an enviable reputation, we always ask ourselves the question….”Would Ted do it
that way?

As a business, our key strengths lie in our strong distinctive brand, diverse sources
of revenue and geographic reach, high level of historical investment and a unique
culture carried by a passionate workforce.
Required:
Ted Baker would now like to expand their business and would like to establish
its feet in the Asian Pakistani Market. Fill the worksheet below and draw
appropriate outlines for them to successfully launch their first retail store.
Q 1a). Find a good strategic location and justify your answer. (1 Mark)

b) Devising a Target Marketing Strategy
Write short answers with justification for given below

? Is your market male or female?

? Age group of Target Market?

? What lifestyles and attitudes do they have?

? Targeted Geographical Areas?

c). Find a creative idea for the automated store ?

d) As a retail manager explain how will you Reduce Perceived Risk by
Shoppers?

e) Develop an organizational structure for your store. (3 marks)

f) Draw a Floor Plan (layout) for the store. (5 Marks)

g ) Draw a Planogram for your store. (One shelf only) (5 marks)