You are the newly hired executive director of a Continuing Care Retirement Community that consists of skilled nursing beds, personal care studios, and independent living apartments. Create a SWOT analysis in regard to how you would analyze the market competition and keep your census growing. Design the SWOT analysis with at least 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats that examines the impact for each of the following:

1. Financial aspects 2. Staffing 3. Legal and ethical issues 4. Management challenges and opportunities in the health care managerial settings

Then identify and describe two short term strategic plans and two long term strategic plans pursuant to the completed SWOT analysis.

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