:1. What are the strategically relevant components of the department store segment of the U.S. retail industry macro-environment? 2. How have Macy’s corporate strategy choices strengthened or weakened its competitive position in the retail industry? 3. Is Macy’s generic strategy best characterized as a low cost, differentiation, broad, focused, or best-cost strategy? How well is this strategy working for Macy’s? What would a SWOT aralysis reveal? 4. What does your strategic group map of the department store segment of the U.S. retail industry look like? Is Macy’s well positioned? Please explain. 5. What is your assessment of Macy’s financial performance over the 2017 – 2019 period? (Use the financial ratios in the Appendix of the text as a guide in doing your financial analysis.) 6. What strategic issues confront Macy’s in 2020? What market or internal circumstances should most concern CEO Jeff Gennette and his company’s senior leadership team? 7. What recommendations would you make to Gennette to address the strategic issues confronting Macy’s in 2020?
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